Artists : Promotion : Use Your Site
cultivating resources
The Web Promotion Page has some ways to influence traffic to your site. The most affordable advertising options are the new pay for clicks programs run by search engines like Overture and Google, where you can choose to pay as little as $0.05 per click to your site. You can also get listed in the directories of organizations or this portal.
In an ideal internet world, people will find you through search engines. This is the preferred way, because it's free, and anyone who finds your product is already looking for it. But the likelyhood that the person who's typing "childrens music" into the search engine is going to find your site in the results page are very low. One way to address this is to study SEO (search engine optimization) and learn how the engines rank sites, and then altering your site for better performance. You can read about SEO on this site.
An easier way to overcome search engine frustration is to partner with sites which will be certain to appear in the results for the important keyword searches. Childrens-music.org is one such site, and this is one of the best arguments to sell your music on this portal. When fully functional, this site, because of its content, links, and other SEO factors will rank high on the results page for "childrens music." Our visitors will be here looking for what you offer. And they'll be able to hear your samples, read your bio, see your artwork, read your articles, and visit your website.
ARTICLE ON EMAIL PROMOTION
Collect email addresses at your events
Use the subject line wisely
Create an E-Zine on you
Regulations on spam
Streaming Children's Music Webcast.
Childrens-Music.org